I rebuilt the signup flow
3x · signups
The signup flow was leaking people. I rebuilt it, tested fast, and cut the dead steps. Conversion up 70%.
The problem
Onboarding had friction points that quietly suppressed signup and activation. People were dropping before they ever saw the product.
What I did
Rapid experimentation. Redesigned the funnel. Simplified onboarding. Removed steps that did not earn their place, and tested each change instead of guessing.
What moved
Signup volume tripled. Conversion improved 70%. Directional outcomes from work I led, not a lab result.