Product manager. Product marketer before that.

I start from why people buy, then build around it.

Most recently a PM at Outschool, working on pricing, checkout, and membership.

I led the call to make membership optional again, and rebuilt onboarding around getting new users to value fast.

I came up through product marketing, so I think buyer first, feature second.

This site is built with Claude Code. The design, words, and judgment are mine.

I build with AI most weeks now, tools, prototypes, this site, and I'm still finding the edges of what it can do.

80 credits $0 $40 USD / month Try for free •Covers ~1 group class per week •Free access to 100+ self-paced classes 144 credits $70 USD / month Select •4 bonus credits/mo included •Covers ~2 group classes per week 248 credits $120 USD / month Select •8 bonus credits/mo included •Covers ~2 group classes per week 500 credits $240 USD / month Select •20 bonus credits/mo included •Covers ~4 group classes per week Optional membership Made membership optional across web and mobile. Outschool Dashboard Biggest leak Putts 10–20 ft −0.77/ round 8% made vs scratch ≈ 22% · across 90 shots Putting holding steady over your last 3 rounds Scoring shape +16% birdies − doubles per hole Eagle+ 1%/ 1% Birdie 18%/ 13%+5 Par 56%/ 58%−2 Bogey 21%/ 24%−3 Double+ 3%/ 4%−1 Where strokes are lost −1.34 per round vs scratch Putting−1.14/rd Approach−0.37/rd Short game−0.28/rd Off the tee+0.45/rd Built solo A golf app, designed and shipped end to end. roundrecall.com Select all that apply — you can update these later English Math Science & Nature Coding & Tech Arts Music Life Skills Games & Hobbies Health & Wellness Test Prep Early Education Signup rebuild Rebuilt onboarding and cut the dead steps. Outschool McKenna (age 5)$43.33 Upfront payment discount (10%)−$4.33 Marketplace fee$1.56 Sales tax$3.45 Total due today$44.01 Sales tax at checkout Added tax at checkout without losing conversion. Outschool All Matt63% complete Classes for Matt Enrolled Completed Waitlisted No classes scheduled yet. Browse Classes Dashboard rebuild Put every core job two or three clicks away. Outschool M Matt ▾ Find Matt’s next class Search by learner Rebuilt search around the kid, not a blank box. Outschool Kajabi Launched Coaching1:1 programs, scheduling + payments built in NewslettersOwn the inbox, monetize your list PodcastsPublish and grow a private audio feed Kajabi launches Took Coaching, Podcasts, and Newsletters to market. Kajabi Trusted tutors, anytime, anywhere. ★★★★★ 4.9 from 1.5M class reviews Search any topic or teacher Find tutoring Tutoring launch Opened tutoring as a new category. Outschool Home / English Online English Classes for Kids Live classes, 1:1 tutoring & self-paced Vetted, passionate teachers Get Started Landing-page testing Ran the experiment loop on our highest-traffic pages. Outschool

Matt Martin mattrobm@gmail.com

To mattrobm@gmail.com

Let’s chat

Say hello…

Email me

Matt Martin Growth & Monetization PM

Growth & Monetization PM. Conversion, Pricing, Lifecycle. Dad. Ex-Outschool, Kajabi. Building with AI.

View profile

Ask an AI about me

It opens with a prompt ready to send.